Small data point. Massive insight. "Last login" for each customer. Shows when they last used their account. Inactive customers are at risk of churn. Active customers are happy. You need to know the difference.
Here's the thing: a IPTV reseller who knows which customers haven't logged in recently can intervene. Send a reminder. Offer a discount. Check if something's broken. Without last login data, you're flying blind.
Your Panel IPTV should display last login prominently. On the customer list. In the customer detail view. Sortable. Filterable. Exportable.
For a Revendeur IPTV serving French customers, last login should respect French date format (DD/MM/YYYY) and timezone (CET/CEST). A last login showing 03/02/2025 might mean March 2nd or February 3rd. Know which.
What actually works is reviewing last login data weekly. Sort by last login ascending. Customers who haven't logged in for 30 days get a check-in message. Customers at 60 days get a "we miss you" offer. Customers at 90 days are churn risks.
I started tracking last login data and discovered 20% of my customers hadn't logged in for 60+ days. They were still paying. Still renewing. But not watching. Some had forgotten. Some had issues. I reached out. Saved half of them.
That said, last login data doesn't explain why. A customer might be traveling. Might be using a different app. Might be sharing credentials. Use last login as a signal, not a diagnosis.
The best IPTV reseller strategy is proactive retention. Last login data enables proactivity. Use it.