Scroll through any IPTV forum and you'll see the same race to the bottom. "25,000 channels!" "4K premium!" "All sports packages!" Nobody wins that race. Here's a different approach that actually builds a sustainable 

Small data point. Massive insight. "Last login" for each customer. Shows when they last used their account. Inactive customers are at risk of churn. Active customers are happy. You need to know the difference.